The Building Blocks
Effective communications strategies are
built around your needs and your plans for the future. Here is a brief
discussion of major programs that are designed to support and improve
operations for your organization.
Brochure
Effective communications starts
with the basics: who, what, when, where …
Who you are
What you do
When & where to find you
Make it easy for people to get your products.
Press Release
Get the word out. When you hit a
milestone. When your employees earn gold stars. When your customers say
good things about you. When you start a new service or release a new
product. If it’s worth doing, it’s worth talking about.
Newsletter
Your timely, cost-effective newsletter helps your customers, your
employees, community and colleagues recognize your products,
programs or services as well as your professionalism and excellence.
Annual Report
A once-a-year summing-up of your
activities Is a strong statement of achievement and can help support
future growth.
Web Site
Put it all online. Anything you’ve got in print or pictures can be
published on your well-constructed web site. Your collected information is
a powerful tool for people who want to know you. |
Say
Something!
Communications strategies for
growing organizations
Who knows you?
When someone out there in the world needs or wants the
products you provide, does everyone immediately say your name? Don't you
think they should?
Who needs you?
Who are your customers? Do they know what
you offer? Do they know how to find you? Shouldn’t they?
Who reads you?
Is CBS
going to put your event on the nightly news? Is CNN going to send out a
video crew? I think not. But you’ve got media. You just need to know who they are.
Don’t you?
Who cares?
Do people know how they benefit from your
work, whether they need you themselves or not? Shouldn’t they?
You’ve got news.
When you
say something regularly, it helps people become familiar with you and your products. Then they are more likely to think of you when they have a need
you could fill. Your work is good news.
Learn more.
Learn more about how to say the
right thing and prosper. Contact:
April Rising Communications
Tel
614-354-7330 |
